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…currently tracking CES 2010

Sports Illustrated readies new product for expected-soon tablets

http://adage.com/mediaworks/article?article_id=140817

The tablet-ized issues of SI will include all of each print issue’s content plus a selection of content from the website and ads enhanced with video and extra functionality. It is meant to build on the magazine experience, not work like a website. “It’s curated,” said Terry McDonell, editor of the Sports Illustrated Group. “It’s not a fire hose.”

Readers will have options they don’t get in print, like re-ordering and sorting the contents of the magazine, posting comments, pulling up related content from previous digital issues, getting alerts on live sports events, seeing tweets on the subject at hand and summoning relevant stats. The issues may even include games people can play that are tied to live sports events they’re watching on TV.

But SI intends to remain the editor. “We want a hand in all that,” Mr. McDonell said, “because that’s what we think people will pay us for.”

Ads that include video, store finders, price guides and other elements, meanwhile, should command premiums from advertisers, Mr. McDonell said.

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